“上海設計之都活動周” 由中國工業和信息化部、上海市文化創意產業推進領導小組辦公室、上海市委宣傳部、上海市經濟和信息化委員會為指導單位；聯合國教科文組織“創意城市”推進工作辦公室為主辦。以“設計引領，融合發展”為主題，上海設計周呈現了國際上的頂尖設計、最新的創意產品以及提供大量的活動，幫助展商更快進入市場。
“Shanghai Design Week” is instructed by Ministry of Industry and Information Technology, Shanghai City Cultural and Creative Industry Promoting and Leading Office, Shanghai Municipal Propaganda Department, and Shanghai Economic and Information Technology Commission; hosted by UNESCO “Creative Cities” (Shanghai) Promotion Office. With the theme “LED by Design, Integrated with Industry”, Shanghai Design Week presents international top designs, the newest creative products and provides a lot of activities to help exhibitors accessing to the market faster.
國際綠色產品獎(Green Product Award)發起于德國柏林，是全世界最大的可持續設計競賽。獎賽創始人是Nils Bader先生，獎賽保護人是柏林自由大學環境政策研究中心創始人Martin Jänicke教授。國際綠色產品獎每年受邀作為特別嘉賓參與國際知名展示活動，致力于在世界范圍內推廣可持續設計和綠色環保產品，為國際企業間的合作搭建橋梁。從2016年起，綠色產品獎與清華大學等國內高校合作，召開可持續創新設計研討會，進一步推動和促進可持續設計領域的國際間交流。
Green Product Award origins in Berlin, Germany. It is the biggest sustainable design competition in the world. The founder is Mr. Nils Bader. Green Product Award is under auspices of Prof. Dr. Martin Jänicke who is Founding Director of the Environmental Policy Research Centre at Freie Universität Berlin. Every year, Green product Award is invited as a special guest to participate well-known international exhibitions. We are dedicated in promoting sustainable design and green environmental friendly products all over the world and bridging international corporations’ cooperation. Since 2016, Green Product Award corporates with Tsinghua University and Chinese Universities etc. and holds sustainable innovative design forum. Further to promote the interaction in sustainable design field.
受到上海設計之都活動組委會的邀請，國際綠色產品獎將主辦上海設計周持續創新設計論壇活動。此活動以國際最新的可持續設計為導向，結合中國和歐洲的可持續設計領域發展現狀和市場需求，通過展示最新的可持續設計領域成果，以及中外專家及優秀產品設計師的對話，普及及推廣可持續科技及產品，促進中外企業交流及合作。
Invited by Shanghai Design Week Organizing Committee, Green Product Award will host Shanghai Design Week Sustainable Innovative Design Forum. It is the latest international sustainable design-oriented forum and combined with sustainable design field development current situation and market demands in China and Europe. Through showing the latest sustainable design field result and conversation with Chinese and Foreign Experts and excellent product designers, popularize and promote sustainable technology and products and stimulate Chinese and foreign enterprises interaction and cooperation.
指導單位：
上海設計之都活動周組委會
Directors:
Shanghai Design Week Organizing Committee
主辦單位：
德國綠色產品獎（Green Product Award）
上海設計周投資管理公司
上海又見文化發展有限公司
Host:
Green Product Award
Shanghai Design Week Investment & Management Co., Ltd.
Shanghai RESEE Culture Co., Ltd.
協辦單位：
清華大學美術學院協同創新生態設計中心
LeNS-China中國可持續設計學習網絡
Co-Organizers:
Tsinghua University, Collaborative Innovation Center of Eco-Design
LeNS-China, The Learning Network on Sustainability, China.
支持單位：
上海市靜安區創意產業協會
Supporters:
Shanghai Jing'An Creative Industries Association
時間：2016年8月27日13:30-16:30
Date & Time: 2016.8.27 13:30-16:30
地點：上海展覽中心西一館底層大論壇區
Location: Shanghai Exhibition Center West 1 Building, basement Big Forum Area
聯系人：
張宏偉（國內嘉賓） 電話：18618275772 18618275772@139.com
宋超（國際嘉賓） 電話：0049-17695791485(德國) cso@white-lobster.com
Contact:
Hongwei Zhang (Chinese Guests) Tel.: +86 18618275772 18618275772@139.com
Chao Song (International Guests) Tel.: +49 17695791485 cso@white-lobster.com
活動流程：
論壇版塊 論壇內容
論壇簽到 13:00-13:30 嘉賓簽到
開場介紹 13:30-13:35 主持人開場及介紹主講嘉賓
嘉賓致辭 13:35-13:55 上海設計周主辦方及特邀嘉賓致辭
德方擬邀嘉賓：德國駐中國上海總領事館副領事Jörn Beißert
主題演講 13:55-14:15 國際綠色產品獎(Green Product Award)德國柏林創始人Nils Bader介紹國際競賽及歐洲可持續設計發展現狀，國外優秀設計產品展示。
主題演講 14:15-14:30 疊UP美術館創始人 ，RESEE 又見玩家創始人王巍，演講題目：認識設計。
主題演講 14:30-14:45 清華大學美術學院協同創新生態設計中心副主任鐘芳，演講題目：綠色設計——創造可持續的產品、服務和文化。
主題演講 14:45-15:00 中國標準化研究院資源與環境分院院長林翎介紹中國工業綠色設計與制造標準化發展。
主題演講 15:00-15:15 Econet China 中國市場負責人Verena Simon
主題演講 15:15-15:30 盈創建筑科技董事長、總經理、工程師馬義和介紹世界最先進的3D打印建筑技術。
主題演講 15:30-15:45 YANG DESIGN城市創新事業部策略總監Gabriele Tempesta，演講題目：我們為什么需要可持續設計。
主題演講 15:45-16:00 藝術電商藝高高artgogo.com創始人兼CAO曹啟泰，演講題目：藝術如何走進設計的生命。
圓桌對話 16:00-16:30 中外設計師、專家及企業間可持續創新對話
提問環節
媒體訪問 16:30-16:45 主持人總結，媒體訪問
Schedule:
Forum Item Forum Content
Forum Sign In
13:00-13:30 Guests sign in
Opening Introduction 13:30-13:35 Host opening and introduce speaker
Guests Speech
13:35-13:55 Shanghai Design Week hosts and special guests address speeches.
Jörn Beißert- Vice Consul of Consulate General of the Federal Republic of Germany in Shanghai, PRC
Keynote Speech
13:55-14:15 Nils Bader- Green Product Award Germany, Berlin Founder
Introduction of international competition and current situation of sustainable design in Europe. International excellent products display.
Keynote Speech
14:15-14:30 Wei Wang- UP ARTSH Founder, RESEE Founder
Topic:Design Insight
Keynote Speech
14:30-14:45 Fang Zhong- Deputy director of the Collaborative Innovation & Eco Design Center of Tsinghua University.
Topic: Green Design - Create sustainable product, service and culture
Keynote Speech
14:45-15:00 Ling Lin- Branch President of Branch of Resource and Environment, China National Institute of Standardization
Introduction of Industrial Green Design and Development of Production Standardization in China
Keynote Speech
15:00-15:15 Verena Simon- China Market Manager of Econet China
Keynote Speech
15:15-15:30 Yihe Ma- Chairman, General Manager and Engineer of Yingchuang Construction Technique (Shanghai) Co., Ltd
Introduction of the most advanced 3D print construction technology in the world.
Keynote Speech
15:30-15:45 Gabriele Tempesta- Strategy Director of City Innovation Business, YANG DESIGN
Topic: Why we need sustainable design?
Keynote Speech
15:45-16:00 Qitai Cao- Founder and CAO of art e-business, Artgogo.com
Topic: How does art come into design’s life?
Roundtable
16:00-16:30 Sustainable Innovation Conversation among Chinese and International Designers and enterprises.
Q&A
Press Interview
16:30-16:45 Host brings conclusion.
Press interview.
主題演講人介紹：
Speakers Introduction:
Nils Bader
國際綠色產品(Green Product Award)獎創始人
國際綠色產品獎是全球可持續設計領域最大的競賽。創始人Nils Bader 20多年來致力于開發優秀的產品和服務。在任職戰略開發者和生產經理期間，他有幸與紅牛、寶馬、微軟、西班牙電信O2、萬寶路、畢馬威會計師事務所、1und1、Pro7Sat1-媒體和giroflex等品牌合作，與德國政府、德國生態部、德國食品、農業和消費者保護部等政治機構合作、與聯合國、VTT和救助兒童會等非政府組織合作。他負責廣泛的在線產品和服務，作品獲得如紅點最佳中的最佳獎、iF通訊類金牌設計獎、歐洲電子卓越獎、歐洲電子學習獎及德國多媒體獎等等。在時髦有趣的設計方面，他制定了網絡游戲、門戶網站、數字電子學習體驗軟件和互動漫畫的傳播策略和跨媒體活動。在日常商業軟件服務方面，他制定了問卷編寫系統、項目管理和團隊合作套件、及客戶關系管理系統。在所有項目過程中，研究和預測試始終是項目拼圖必不可少的一塊；10多年來，可持續性在他所承擔的項目中變得越來越重要。他建立了白龍蝦（white lobster）公司去運營國際綠色產品獎，收集、展示和銷售啟發性創新與可持續設計產品。白龍蝦公司有約600位設計專家、為綠色網絡公司（Green Network）提供多領域咨詢，并向多家公司提供如趨勢報告、設計檢查、和創新管理等服務，進行產品和服務開發。
Nils Bader
Green Product Award Founder
His profession is to develop excellent products and services since more than 20 years. In his role as strategic developer and production manager he had the pleasure, working for Brands like Red Bull, BMW, Microsoft, Telefonica 02, Marlboro, KPMG, 1und1, Pro7Sat1-Media, giroflex, for political Institutions like German Government, Ministry of ecology, Ministry of Food, agriculture & customer protection, for NGOs U e.g. United Nations, VTT, Save the children and many more. He is responsible for a wide range of online based products & services. His works earned several Awards like red - dot best of the best, IF communication design Award in gold, the European of e-excellence, European E-Learning Award, German Multimedia Award. He founded white lobster to run the international Green Product Award to collect, showcase and market inspiring innovative & sustainable design products. With about 600 experts in Design, several fields of consulting in the Green Network, white lobster offers company’s services like trend reports, Design-Check-Ups, and innovation management to develop products and services.
王巍
疊UP美術館創始人 ，RESEE 又見玩家創始人
又見，即“觀”。觀微小，見大世界。迷人的設計值得你玩味一次又一次。RESEE相信每個好的設計品，都會值得你見了又見，發現巧思，引發靈感。初創于2015年底，“RESEE 又見玩家” 希望通過設計、美學及應用，筑起一個“尋覓新奇，分享所愛，感知文化，探尋趣味”的生活玩家店，以此來匯聚志趣相投的好朋友。認識設計，它用各種方式或工具完成它的計劃，規劃，設想。創造更完善的體系來迎接日益發展的未來。它讓一切變得更高效，更智能，更便捷，更舒適，更環保，更精彩，更感人，更美好，更不可思議。之后我們依賴它，輕視它，想要與它為伴卻不了解它。它主導著我們生活的方方面面，而我們卻不懂得尊重它。它就是“設計”。
Wei Wang
UP ARTSH Founder, RESEE Founder
Resee, that is look. Look the small thing and you will see the big world. The charming design makes you ponder again and again. RESEE believes that every good design will be worthwhile for you to look at it again and again and find out the inspiration. Founded at the end of 2015, “RESEE”hopes that through design, aesthetics and application, we can build a life-style shop that “find put the novel, share what you love, perceive cultures and search for the interesting”. Through this, we can gather like-minded friends. Realizing the best design can be realized in ways with a variety of tools to complete a plan or dream. We can imagine a perfect system to meet our needs to meet an ever developing future. Design helps make everything more efficient, intelligent, convenient, comfortable, touching, exciting, beautiful, incredible and environmentally friendly. We rely on design but we also may not notice it. Good design is invisible so integrated into function we don't see it. We might even despise it because of its pure simplicity. It might be so simple, we don't notice it. Design dominates every aspect of our lives. We may not even respect it. Perhaps that is its true power, but also its challenge.
鐘芳
清華大學美術學院協同創新生態設計中心，擔任副主任職務，專注于社會創新設計、可持續設計。
鐘芳，米蘭理工大學設計學博士（2012年）、北京大學哲學博士（2005年）。現就職于清華大學美術學院協同創新生態設計中心，擔任副主任職務，專注于社會創新設計、可持續設計。2008年11月至2012年3月，在米蘭理工大學跟隨Ezio Manzini教授進行社會創新設計博士研究，課題為“可持續食物網絡中的服務設計”。 博士研究期間，曾參與“米蘭南部農業公園”、“崇明可持續農村社區”等歐盟與中國的設計項目研究。2012年至2015年，就職于國內生態農業的重要推動機構“小毛驢市民農園”，擔任總經理助理及總經理職務，負責農場的運營管理，并推動食物領域內的社會創新。近幾十年來，設計領域有越來越多的人們開始關注綠色設計。隨著設計實踐及研究的不斷深入，“綠色設計”本身的內涵的也在不斷得到深化和擴展。從傳統的產品設計角度來看，綠色設計關注的重心在材料的創新和新技術的運用。而近年來，隨著信息通訊技術的發展，以“服務”代替“產品”來滿足需求也得到越來越多使用者的認可，共享經濟在全球蓬勃興起。但最根本的，綠色設計需倡導一種新的文化，可持續生產及生活的文化。發言人將以生態型公共廁所“第五空間”為例，詮釋綠色設計的內涵。
Fang Zhong
Deputy director of the Collaborative Innovation & Eco Design Center of Tsinghua University
Fang ZHONG, Ph.D in Design (Politecnico di Milano), Ph.D in Philosophy (Peking University). Deputy director of the Collaborative Innovation & Eco Design Center of Tsinghua University (2015-), General Manager of Little Donkey Farm (2012-2015). With the discipline of Design for Social Innovation and Sustainability, her work focuses on the innovative food network and rural community revitalization in China, including the practice and research on the multifunctional farm, the cooperatives of producers and customers, community-supported agriculture, urban agriculture, eco design for rural community etc. She participated several related research projects both in Europe and China, including Nutrire Milano (South Agricultural Park in Milan, 2008-2012), Sustainable Rural Community in Rural Shanghai (2009-2011), etc. Participated design projects with related topic, including 2009 Shanghai Design Week, 2012 China Design Competition, 2013 Beijing Design Week. Now is conducting the research projects on service design & system design for eco public toilets. She is one of the translators of Design, When Everybody Designs: An Introduction to Design for Social Innovation (Manzini, 2015). In the past decades, more and more designers have been talking about green design. With the on-going design practice and research, the connotation of Green Design is deepened and enriched. From the point of view of traditional product design, green design would focus on the innovation of material and application of new technology. However, with the advancement of ICT, more and more needs of people have been satisfied by service instead of material products, therefore, the sharing economy is booming everywhere of this planet. Fundamentally, green design is representing a new culture, a culture of sustainable production and living. This speech would interpret the idea of green design with the eco public toilet, 5th space.
林翎
中國標準化研究院資源與環境分院院長
林翎，現任中國標準化研究院資源與環境分院院長，兼任中國能效標識管理中心、國家質檢總局能效水效工程中心主任，研究員。長期從事資源環境領域標準化研究，具有豐富的組織管理經驗，先后主持《重點工業領域資源高效利用技術標準研究與應用示范》、《重點行業節能減排監測控制關鍵技術及集成應用研究》《機電產品生態設計評價技術與標準研究》國家科技支撐項目、863、973等共計20余項國家級重要課題及多項國際合作項目，主持和參與起草50項國家節能低碳環保等綠色相關標準，發表論文40余篇、多部論著。負責能效標識管理中心工作，支撐百項節能標準工程以及電機等終端用能設備能效提升計劃的眾多政府節能低碳環保工作的實施，推動能效標識制度、水效標識制度、綠色設計產品評價、領跑者制度的建立與實施。研究成果先后獲得國家科學技術進步二等獎、國家質檢總局科技興檢、北京市科學技術進步等10余項省部級獎，當選全國婦聯執委委員。主要演講內容包括：中國最新標準化政策解讀，工業綠色發展的現狀，存在的問題，未來工業綠色發展的目標與主要內容，支撐綠色發展的綠色設計與制造標準化體系以及重點技術標準的研制思路，以綠色設計為牽引如何構建綠色制造體系，開展綠色設計產品評價的模式以及相關要求，下一步的工作重點等。
Ling Lin
Branch President of Branch of Resource and Environment, China National Institute of Standardization
Ling Lin is Branch President of Branch of Resource and Environment, China National Institute of Standardization, also Director and Research Fellow of China Energy Label Management Center and Energy and Water Efficiency Engineering Center, General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ). She has been engaged in research in the field of standardization resources and the environment for a long time. She has a wealth of organization and management. She has hosted many international cooperation projects and more than 20 national level projects like Main Industry Efficient Use of Resources Technical Standards and Application Demonstration, Main Industries of Key Technologies and Integration of Monitoring and Control Application of Energy Conservation, Electromechanical Technology and evaluation Standard of Product Eco-Design, National Science and Technology Support Project, 863, 973 and etc. Hosted and participated in 50 National Green Standard like low-carbon, energy saving, environmental friendly and etc. More than 40 thesis and books established. In charge of Energy Label Management Center and support hundred improvement plans of energy saving standard industry and electrical equipment and other end-use energy efficiency to enhance the implementation of the many low-carbon energy-governmental environmental protection work. Promote the establishment and implementation of energy efficiency labeling system, water efficiency labeling system, green product design evaluation and leader system. Her research result won the State Science and Technology Progress Award, the State Administration of Quality Supervision Inspection science and technology, scientific and technological progress in Beijing, more than 10 provincial and ministerial level awards. She was elected ACWF Executive Committee Members. Speech topics include latest standardization policy interpretation in China, existing issues in current green industrial development, goal and content of green industry future development, developed ideas of green development from green design support and manufacturing standardization system and key technical standards, taking green design as guidance, how to build a green manufacturing system, developing green design product evaluation method and related requirements, the next focus on the work and etc.
馬義和
盈創建筑科技董事長、總經理、工程師
馬義和是盈創3D打印建筑高科技企業的創始人和企業家，是全球第一位實現3D打印建筑的專家。榮獲蘇州工業園區“科技領軍人才”、“中國建筑應用創新大獎”、帶領盈創被評為“上海市高新技術成果轉化項目”。并出版了《3D打印建筑技術與案例》，《改變中國劇院命運的GRG》 ，《盈創GRG經典之作》。盈創建筑科技是全球第一家實現真正建筑3D打印的高科技企業。2014年3月，盈創打印出全球首批10幢3D打印可以居住和辦公的建筑。2015年1月，盈創打印出了全球最高3D打印建筑"6層樓居住房"和全球首個帶內裝、外裝一體化3D打印"1100平米精裝別墅"。2016 年3月，盈創打印出了全球首批中國式庭院建筑。2016年5月，盈創全球首個3D打印辦公室落戶迪拜。擁有新型建材及3D打印建筑領域多達129項發明和實用新型專利。盈創3D打印綠色建筑技術位于國際領先地位。
Yihe Ma
Chairman, General Manager and Engineer of Yingchuang Building Technique (Shanghai) Co., Ltd
Yihe Ma is the founder and entrepreneur of Yingchuang 3D-printed construction hi-tech company, also he is the first expert to realize 3D-printed construction. He is awarded as Suzhou Industrial Park "Leading Scientists" and "Chinese Architectural Applications Innovation Award". He leads Yingchuang and got selected as "Shanghai High-Tech Achievements Transformation Project". He published 3D- Printed Construction Technology and Cases, GRG Changes Chinese Theatre Destiny and Yingchuang GRG Classic Works. Yingchuang Construction Technique (Shanghai) Co., Ltd is the first hi-tech company carried out the real 3D- printed construction technology in the world. In March 2014, Yingchuang printed out the first 10 3D printing buildings can be residential and office around the global. In January 2015, Yingchuang printed out the tallest 3D printing building 6-storey residential house and the first bag equipment, exterior integrated 3D Printing" 1100 square meters hardcover villa in the world. In March 2016, Yingchuang printed out first Chinese-style courtyard building around the global. In May 2016, Yingchuang printed the first 3D printing office located in Dubai. With new building materials and up to 129 inventions and utility model patents in 3D printing construction sector, Yingchuang 3D printing construction technology at international leading position.
Gabriele Tempesta
YANG DESIGN城市創新事業部策略總監Gabriele Tempesta
畢業意大利米蘭理工大學與荷蘭埃因霍溫理工大學工業設計研究生，專注于智能產品和智慧系統的設計。他致力于設計體現可持續理念和影響社會變革的創新產品和服務系統。擁有從交互設計、用戶研究、到服務設計、產品設計的完整設計管理經驗。目前作為YANG DESIGN城市創新事業部策略總監致力于智慧城市的研究。參與的活動涉及到智慧城市的發展研究(國外和中國),部門策略的發展和實施,公共演講及項目管理。曾參與壹基金兒童游樂及教育設施、可持續校園餐廳設計（2010年LeNS獲獎項目）、化學實驗室節能智能設備、智慧城市研究等項目。
Gabriele Tempesta
Strategy Director of City Innovation Business, YANG DESIGN
Graduated from Polytechnic University of Milan, Italy and graduated student in Industrial Design, Eindhoven University of Technology, Netherlands. He is focus on intelligence products and systems design. He is committed to the design that reflects sustainable concept and the affects innovative products and services system of social change. He has the completed design management experiences from interaction design, user research to service design and product design. Currently, as Strategy Director of City Innovation Business in YANG DESIGN, he is committed to intelligent city research. The activities he participated in includes intelligent city development research (foreign countries and China), development and implementation of department strategy, public speech and project management. Participated in children recreational and educational facilities of One Foundation, sustainable cafeteria design (won LeNS project in 2010), chemical laboratory intelligent energy-saving equipment, intelligent city research and etc.
曹啟泰
藝術電商藝高高artgogo.com創始人兼CAO，資深文化人，知名主持人，暢銷書作家，上海世博會汽車館總導演
他從事媒體工作近30年，是中國大陸、臺灣和新加坡著名主持人，于亞洲超過30個主要電視頻道主持超過100個常態電視節目，主持大型活動及晚會超過1500場。多年來，曹啟泰在主持人、作家、導演和投資人的模式下快速切換，每次的全情投入都換來百般精彩。演講的題目：藝術如何走進設計的生命。
Qitai Cao
Art E-Business “Artgogo” founder and CAO, senior intellectuals, well-known host, best-selling author, General Director of SAIC-GM Pavilion in Expo 2010 Shanghai China
He engaged in media work for nearly 30 years. He is a famous host in China, Taiwan and Singapore. In Asia, he is the host of over a hundred TV programs on over 30 main TV channels, more than 1,500 large-scale activities and evening parties. For so many years, Qitai Cao is in a fast switching mode among host, writer, director and investor. Every time, the whole-hearted participation is in exchange for all sorts of wonderful. Speech Topic: How does art come into design’s life?
請在確認出席后發送確認信息至：LHE@WHITE-LOBSTER.COM，請說明工作單位，嘉賓到訪人數及聯系人信息。請掃描下方二維碼進行在線注冊，注冊成功后請截屏保存，在論壇現場向工作人員出示并換取胸卡。
Please confirm your attendance and send a confirmation message to LHE@WHITE-LOBSTER.COM. Please tell us your company, the number of guests and the contact information. Please scan the following QR-code to register online, save the screenshot after successfully registration and show it to our staff at the forum to get the visiting card.
